Imagine growing your engagement & income in 1 night

The money's in the list... the email list!

Enroll in Newsletter in a Night!
Let’s get real… what if it all went away? Social media that is. No more Instagram, TikTok or Pinterest. What would you do?
Having an email list is hands down the best way to create a lifelong business. This is the BEST way to monetize your blog, social media, business, etc. It's a place you can COUNT on.
I want to show you how I generate 5,000 subscribers every month and (finally) monetized my business by utilizing my newsletter.
I’m sharing my exact system to grow my email list from 0 to 130,000 subscribers and making 6 figures a year. 
This is not a regular course. This is a workshop where you will come away with a fully functioning, traffic and money generating newsletter, along with templates on what to say and share. 
What is Newsletter in a Night?!
A 2-hour workshop that will walk you through, step-by-step how to create a newsletter and how to get the right people to sign up for your list + full tech training on creating, optimizing, & monetizing your list

Learn what to send, when, and how to get people to subscribe. Then how to monetize it.

  • A step-by-step program for optimizing your online presence and growing an email list that converts. Learn to set up your newsletter, where to place it, and create a lead magnet.
  • Create a connection with your readers by building a list of subscribers. Imagine sharing with them every time you post on your blog or want to highlight something on social media.
  • Learn not only how to develop an email list, but what to send, and how to monetize your subscribers.

The best part? You will walk out of this training ready to go. This isn’t a regular course. There's a live aspect so you'll walk away with your questions answered directly! (Don’t worry, you can also watch the recording if you can’t make it to the live!).

Social Media is Sexy. But an Email List is where you build loyalty.

If you want to grow your followers, monetize, and connect with your followers, YOU ARE IN THE RIGHT PLACE.

Hi! I’m Helene. A full time blogger and influencer who travels about 70% of the time.
Let me paint a picture for you:
In 2015 I had an eager audience of 14,000 on social media, substantial blog traffic, and was using Pinterest and SEO to grow online. But I really wasn’t making much money. 
What was the problem? 
Two things: I didn’t have an email list and I didn’t have a plan. 
I spent TONS of time trying to grow my social media, monetize my blog, and completely ignoring the best way to make money online: an email list.

A few months later I decided to sign up for Mailchimp, a free newsletter service provider, and started slowly building that newsletter.

With only 2,000 subscribers I sent out an email about my course and voila, I made $7,000 from sending one single email, in one day. 

People bought the course and I quickly learned the value of a newsletter.

Entrepreneurs & Content Creators that have an email list generate 400% more income than those without a list!

Think about it like this…
You share about your product or service or heck, just try to get someone to follow you on social media. They see it once or twice, consider it, and move on. But when you send out a newsletter, you’re able to explain, in detail, give reasons why, tell a story, and get people interested in you. 
After I was able to monetize my course with a small email list, I decided that in order to continue to monetize, I needed to maximize my email list. Grow it, and grow it strategically. I didn’t want casual followers that didn’t actually care about what I was sharing. 
Today, when I share to my blog, my social media, my product, or an affiliate link to my newsletter, tens of thousands of people read it or interact with it. 


That's the number of current subscribers I have on my email list:

If you look at my growth over the years I was stagnant for years until I learned what works to create subscribers that care.

I’m able to create content I care about and share it with others that care, too. And that is the secret to a thriving business.

I started a candle line that sold out in hours upon launch! How? A NEWSLETTER. 
As soon as the candle shop opened I sent out a link to my email subscribers. I announced and launched the candles in less than a day and we sold thousands of candles. All from social media and my newsletter. 
The best part, you don’t have to sell all the time to make money. In fact, I regularly send fun, personal email updates. So, not only am I getting to monetize, I get to connect with my audience. 

Now, I have over 316,000 followers across social media:

Having a newsletter allows me to reach all of my goals for my business…

List of Buyers / Social Media Followers / Passive Income / Engagement Across Platforms

If you want a freedom based business that allows you to connect with your followers and monetize, you need a newsletter. 
Which is why I’m so excited to FINALLY share my exact formula with you! Introducing…

I created Newsletter in a Night for you!

When I want to reach my followers, I simply email them. I'm not worried about algorithms, shadowbans, or fluctuations in apps. This is the answer for a lifelong way to monetize!

The exact blueprint to create, grow, and utilize an email list

Why am I formatting it like this? For years, I've taken a course nearly every month. I’m a big believer in continuing education. I took a workshop last year formatted just like this and it was still the best I’ve taken in quite some time. I left feeling accomplished, like I got my money’s worth, and like I was READY to go. I want that for you! 
Let me get REALLY real with you. 
I’m a bit of a nerd. I enjoy crunching data and seeing what works for my business. After all, my background is in social media and marketing. I used to run the social campaigns for huge companies. I actually used to be in charge of sending out the newsletters to the social media teams across some of the biggest Fortune 500 companies. 
So when I started my blog, I wanted to see, what was really working? 
This is where it gets, well, kind of scary. 
In 2018, I spent $20,000 on Facebook ads. That’s a huge chunk of change. Here were the results:
Page Views on the blog  - 100,000 ➡️ 200,000 views from the previous year
Email Subscribers - 25,000 ➡️ 50,000 (woah, great right? WRONG)
Number of people who purchased a product from Facebook ads - 200
That means only 200 people bought someone from the 25,000 that signed up. OH NO. That was a big, fat waste of money. 
I think there are a lot of online gurus that share their numbers, “I have 150,000 Instagram followers!” “I have 300,000 people on my email list!” “I have 500,000 followers on TikTok!” 
But the problem is, they stop right there. They don’t tell you exactly how they are monetizing or ways they are able to continually grow. And all of those followers mean nothing if they don’t really care about you, and you can’t monetize it. 

Which is why having a newsletter, a list of subscribers that care, is the real secret.


Newsletter in a Night is a jam packed, template-filled, program designed to help your start and grow your list.


Here's what you'll learn:

  • How to set up an email list, and all the technical details you need to know, step-by-step
  • How to convert those readers into subscribers - you’ll have followers begging to join your email list when you set it up correctly and include this 
  • Strategically plan, build, and grow your email list and deliver emails that get opened. Plus templates and swipe files!
  • How to utilize your list to grow your following and monetize your list, even if you don’t have a product to sell!
  • Optimize your blog, website, and/or social media for conversions and sign ups to your newsletter.

No more struggling. No more worrying. No more wasting time. This workshop is not about creating a newsletter and engaged email list in just one night.

“Helene is a master at email marketing! She knows her stuff and there’s just no course out there like this!”

- Sarah Mize @DallasLoveList

Let's look at the details inside the program

A Complete, In-Depth Workshop to show you how grow establish, and utilize your email list.

Discover why an email list is a necessity for anyone online and how to implement your email list in an impactful way.

I will walk you through the why and how as well as the mechanics of an email list.

Then we'll look at WHERE exactly to put your email list so you can get subscribers.

Before the workshop starts you'll also get full tech training on setting up an email list!


Lead Magnet - Convert readers into subscribers and fans


Having an email list is awesome, but we need to GET people to sign up. I am going to show you how to create an irresistible lead magnet that gets eyes on your list.

You'll learn how to to convert casual scrollers into frequent fans. Discover how to find out what your audience is really interested in!

The Workshop

Optimize and What To Send Your List

Stressed about what to send to your email list? I GOT YOU. Not only will we cover the best types of emails, you'll also get an email swipe list full of emails you can use! You'll also learn how to send emails that get opened every time!

You'll get:

  1. A Breakdown of what to send
  2. Where to position your sign up
  3. How to monetize your list
But wait! There's more! Check out these bonuses:

BRAND NEW BONUS ADDED - Done for you Lead Magnets!

The best way to get someone to sign up for your newsletter is to offer them something of value for free. I'm literally giving you DONE for you Lead magnets! I sell these in my online shop for $49, these are yours, free!

Simply open the templates, give them your own spin, and voila - hours saved!

($49 value)

Newsletter Audit Checklist

Learn what really counts for your emails and how to ensure you will capture attention and set your newsletter up for success.

($27 value)

Email Swipe File & Templates

Get email breakdowns, templates, and even an email sequence you can implement right away! Learn how to create story-based emails and write in a natural way.
($197 value)

Subject Line Super Hero

Get literally 100 different subject lines you can use for your emails - this will get people to OPEN UP! You want your emails to stand out and get read. This changes the game!

($17 value)
Enroll in Newsletter in a Night Now!
  • Two Hour Workshop to find out YOUR best method for growing an email list (Valued at $197)
  • Full Tech Training for creating and setting up a newsletter (Valued at $50)
  • Optimize Your List and find out what readers want (Valued at $167)
  • Creating a value packed lead magnet (Valued at $119)
  • How to create an email sequence and story-driven emails that readers will love (Valued at $160)
  • BONUS: Newsletter Audit Checklist (Valued at $67)
  • BONUS: Email Swipe File & Templates (Valued at $297)
  • BONUS: Subject Line Superhero (Valued at $17)
  • NEW BONUS: Done For You Lead Magnets ($49 value)
$1,123 value, you pay just:
You may be thinking...
What if you had thousands of people who wanted to not only hear from you… buy WANT to buy from you?

A 2-hour workshop designed to give you EVERYTHING you need to create a newsletter, find your audience, and learn how to create raving fans!

Tech Training

All the tools you need to set up your email list, lead magnet, and start writing winning emails. These step-by-step tutorials will help you create your newsletter, design it, and optimize it.


Learn how to leverage your list for massive engagement and profits. Also, if you come live you'll be able to get your questions answered live and in person!


Plug-n-play templates and email swipe files so you are ready to send the best emails!

The Newsletter in a Night Guarantee
14 day Money Back Gurantee

If after 14 days of trying the program you don't get any results, you will get your money back.

Since this is a digital program, you will need to show proof of trying out and implementing the program before receiving a full refund.

View my refund policy here.


Why is it Newsletter in a Night?

  •  I know so many of us are short on time and need a solution RIGHT NOW to grow and monetize our social media, blogs, or businesses. This takes the stress out of a long, commitment-filled course. In 2 hours you'll find everything you need to create, grow, and monetize your online presence with a newsletter. 
  • Go from 0 to creating a newsletter, placement, what to send, and how to connect with your audience. Learn how to share stories that connect you with the RIGHT people.
  • You'll be all set with the tools you need to create emails, sequences, and get your audience to pay attention.
Get the Newsletter in a Night workshop, email templates, 100+ subject lines, full tech training, and so much more!


Hi y'all! I'm Helene!

I gew my email list from 0 to over 130,000 subscribers without spending TONS of time or money.

I'm a full time blogger and content creator. My background is in digital marketing and advertising. Before blogging full time, I worked to help companies grow their blogs and social media.

I'm stat obsessed and love finding ways to help bloggers and entrepreneurs grow. I'm a big nerd when it comes to cracking the code of online success.

I created this course because I know how valuable your time is- I travel about 70% of the time. You need a program to get yourself up and running and ready to monetize, now!

I've taught thousands of others how to grow their following and monetize online! I can't wait to help you!

You could spend months (even years, like I did!) trying to grow your email list. OR you can start and grow your email list in ONE NIGHT.
You want followers that PAY ATTENTION
I am not here to tell you that you need a big list. In fact, you don’t! I was able to quit my job and go full time on my blog with 2,000 subscribers.
Because when you have people that actually care, you don’t need a massive audience. 
When you matter more to fewer people, you’re able to focus on their needs and provide value. 
Enroll in Newsletter in a Night now!
SPACE IS LIMITED, this is a one time event!
  • Two Hour Workshop to find out YOUR best method for growing an email list (Valued at $197)
  • Full Tech Training for creating and setting up a newsletter (Valued at $50)
  • Optimize Your List and find out what readers want (Valued at $167)
  • Creating a value packed lead magnet (Valued at $119)
  • How to create an email sequence and story-driven emails that readers will love (Valued at $160)
  • BONUS: Newsletter Audit Checklist (Valued at $67)
  • BONUS: Email Swipe File & Templates (Valued at $297)
  • BONUS: Subject Line Superhero (Valued at $17)
  • NEW BONUS: Done For You Lead Magnets ($49 value)
$1,123 value, you pay just: