The time I lost followers promoting a feminine hygiene product.
I'll never forget it. I was working in social media and marketing, desperately trying to figure out why I couldn't make Instagram work.
So when my first sponsored opportunity came along, I jumped at it. It was for... Summer's Eve Douche. (Yes, really.)
When the post went live? It absolutely bombed. I actually LOST followers. The few comments I got were people making fun of me. And the $50 I earned? Totally not worth it.
Everything changed when I learned to tell my story.
I went back to the drawing board. Took courses. Read dozens of books. And slowly started building something different — I stopped trying to be like everyone else and started telling MY story.
It worked. I started landing brand deals with Target and Airbnb. Big influencers were DMing me asking how I was getting paid more than them.
The secret? I knew how to grow an audience of dedicated fans. Not followers. Fans.
I went from making $50 on a sponsored post I didn't even want to take… to building a multiple six-figure business, publishing two bestselling books, and selling out five river cruises in minutes.
Over a decade ago I quit my corporate job — with just 14,000 followers. A couple of years later, my husband Michael quit his.
I've lived in Germany, England, France, and Montenegro. I've traveled the world, stayed in luxury hotels, and built a life entirely on my own terms.
I've helped over 4,000 students see their potential, grow their following, and yes — even quit their jobs.
And the framework that made all of this possible? I put it inside one course.
